The homepage is still the front door to a retailer’s online business, but shoppers are increasingly entering the site directly to a Product Detail Page (PDP) via social media or a marketing email. This raises the stakes enormously for the PDP, which is already one of the most hardworking elements of a retailer’s site.

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The Law of Accelerating Returns states that ‘we won’t experience 100 years of progress in the 21st century – it will be more like 20,000 years of progress’. As innovation increases, companies must find new ways to deliver customer value. This can feel daunting, but the good news is that customers cannot wait to tell you about their needs and expectations. Your job is to listen.

read more

Imagine walking into a retail store and being unable to find what you want; products may be haphazardly arranged, or you may be overwhelmed with too many choices, and there is no one to guide you. You leave, frustrated, and the retailer loses a sale. This is precisely what happens online when shoppers can’t find what they’re looking for. The culprit? Oftentimes, bad navigation.

read more

The homepage is still the front door to a retailer’s online business, but shoppers are increasingly entering the site directly to a Product Detail Page (PDP) via social media or a marketing email. This raises the stakes enormously for the PDP, which is already one of the most hardworking elements of a retailer’s site.

read more

The Law of Accelerating Returns states that ‘we won’t experience 100 years of progress in the 21st century – it will be more like 20,000 years of progress’. As innovation increases, companies must find new ways to deliver customer value. This can feel daunting, but the good news is that customers cannot wait to tell you about their needs and expectations. Your job is to listen.

read more

Imagine walking into a retail store and being unable to find what you want; products may be haphazardly arranged, or you may be overwhelmed with too many choices, and there is no one to guide you. You leave, frustrated, and the retailer loses a sale. This is precisely what happens online when shoppers can’t find what they’re looking for. The culprit? Oftentimes, bad navigation.

read more