Unified Commerce

Holiday 2016 is in the books and we’re now counting the days to the retail industry’s biggest event, the NRF Big Show, in New York January 15-17. As part of Salesforce, we are focused on how retailers engage with their customers not just for the transaction but the entire journey, from discovery to sales to service.

We’ve got some incredible experiences planned to help guide you on your own journey:

  • You can find Salesforce in Booth 3431, where you can learn about all the ways we are delivering a unified commerce experience to enable you to connect with your customers in a whole new way. Talk to our experts, get a demo, learn what we’ve got in store for 2017, and much more.

  • Thought leadership session featuring Salesforce Senior Vice President of Retail, Shelley Bransten, and Aldo CMO Erwin Hinteregger. This session, “Smart is the New Sexy; How Aldo Powers Intelligent Journeys with Salesforce,” explores how all retailers can infuse intelligence into every facet of business operations to deliver a connected, 1:1 customer experience. Not to be missed! Sunday, January 15 1:00-1:30PM, Level 1 Room 1.

  • Stop by the Fanatics Shopper Success Experience on Level 2, Hall D to see how this leading licensed sports apparel brand delivers personalization – at scale – presenting its customers across the US with personalized offers within seconds of the end of a game. Personalization has been a key theme at the Big Show for a few years, but very few brands have been able to deliver it at scale. Come see what you can learn from Fanatics, a multi-channel top 50 Internet Retailer.

We’d also suggest you bookmark a few other events featuring the expertise and thought leadership of our innovative customers, including a keynote Sunday at 8:40 AM, “Building Tomorrow’s Workforce: How Retailers are Attracting and Retaining Talent,” featuring James Rhee, executive chairman and CEO of Ashley Stewart, which runs its fast-growing online business on Commerce Cloud. Rhee, who will join the chiefs of Walmart US, Macy’s and Home Shopping Network on stage, is the person responsible for the remarkable turnaround at Ashley Stewart, a retailer many had left for dead just a few short years ago

True Religion Brand Jeans Senior Vice President of Direct to Consumer and Omni-Channel John Hazen will take part in a session Sunday at 1:15 PM called “#LovetheStore: When you do Digital Right,” where attendees will learn how to establish trust through transparency, find the right balance between digital and physical retailing, and how to use technology to create personalized engagements. True Religion, an advocate of Commerce Cloud Einstein, is at the vanguard creating a unified, personalized shopping experience for its customers.

We’re also hosting an amazing party Monday night at Gotham Hall, with food, cocktails, and top-tier musical talent. Register today, as space is limited.

We know it’s a jam-packed few days, and that your time is tight. We hope to see you in New York so we can show you firsthand how Salesforce for Retail can help you connect to your customers in whole new ways.