As the march toward unified commerce continues unabated, we at Demandware have been working very hard to strengthen our capabilities so we can empower retailers to serve their customers both online and off.
So we are delighted to see these efforts recognized by Forrester Research, which has named Demandware as a Leader in its “Forrester Wave Point of Service Q3 2015” report. Demandware was also named a Leader in the “Forrester Wave B2C Commerce Suites, Q1 2015.” That means that Demandware is the only enterprise commerce provider named as a leader for both in-store and digital commerce solutions.
In its report, Forrester writes that, “Demandware delivers superior endless-aisle functionality and cross and upsell. But its acquisition of Tomax also brought more store-specific capabilities, such as price overrides and staff discounts and commissions. Demandware…offers a compelling vision for future store systems and internationalization [and] would be most attractive to a retailer looking for the highest-touch retail experience, especially in the luxury category, to offer the same personalization in-store that it offers online.”
Indeed, our January acquisition of Tomax, with more than two decades of expertise delivering leading edge POS technology, significantly strengthened Demandware’s ability to provide retailers with one commerce platform across all channels.
Demandware store solutions will be an integrated part of the Demandware Commerce Cloud, and will be the first enterprise-class, cloud-based POS system that merges in-store operations with digital commerce to deliver a true unified experience for consumers.
It’s today’s holy grail of retail – a single view of customer, order, promotion and inventory across devices, both in-store and online. Why? Because it delivers a consistent, more personalized and overall better brand experience for consumers.
For its report, Forrester evaluated ten POS providers, choosing five as leaders. Demandware and four others were selected using 59 criteria, with the firm determining that they “delivered mature, sophisticated, comprehensive current capabilities and ‘out of the box’ eCommerce integration, together with compelling strategy.”
Other analysts agree that POS integration with ecommerce systems is a key unified commerce enabler. Ken Morris, partner and co-founder of Boston Retail Partners, told eMarketer earlier this year that, “in the unified commerce world, it’s all connected in real time [not just] the web side but the mobile side and the store side.”
I congratulate everyone at Demandware for their hard work in helping our retail clients realize these goals.