It is not surprising that Unified Commerce was a key theme at last week’s Salesforce XChange conference. After all, changing consumer behaviors are forcing retailers and brands to change everything about how they engage with shoppers. Given the complexity, what may be surprising is how far along some brands are in their Unified Commerce journey. Here are a few of their stories.

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It is not surprising that Unified Commerce was a key theme at last week’s Salesforce XChange conference. After all, changing consumer behaviors are forcing retailers and brands to change everything about how they engage with shoppers. Given the complexity, what may be surprising is how far along some brands are in their Unified Commerce journey. Here are a few of their stories.

read more