We can all agree that shopper expectations have reached an all time high. Shoppers expect brands to know what product they are looking for before they even arrive at your site. And once they make their selection, they expect flexible options for how they will receive it- whether its buy-online-pick-up-in-store, ship-to-store or free 2-day shipping. They expect shopping experiences that are personal, fast, mobile, flexible and seamless across channels.
We are well aware that retailers and brands are challenged to keep up with these expectations. That’s why with each release of our Commerce Cloud, we power new, AI-driven innovations that empower brands to become Retail Trailblazers, and deliver the personalized commerce experiences that modern shoppers demand.
Today at Salesforce XChange, we announced three new features that empower brands to connect with their customers in a whole new way, delivering AI-powered experiences on the web, mobile, in-store and more. Here’s what’s new:
Einstein Predictive Sort, our latest Einstein capability, infuses personalized product assortments throughout the shopper journey, using customer behavior to show shoppers more relevant products, decreasing the time a customer spends looking for what they want, and increasing conversion. Brands can quickly embed this capability into their sites with just a few clicks – no coding or data scientists required.
Predictive Sort follows the release of Product Recommendations, also powered by Einstein’s Artificial Intelligence, which is used across over 440 retail sites globally. The screen shot below shows the different results delivered to two different shoppers searching for the same item, hoodies.
Next, Commerce Cloud’s new Order Management capabilities empower retailers with an intelligent allocation and fulfillment engine that seamlessly connects customer demand with inventory supply in the most cost-effective way possible, no matter where the customer or inventory is located. By exposing and collecting all key order and inventory data across stores, warehouses and drop ship vendors, retailers can more intelligently meet the “buy anywhere, fulfill anywhere” scenarios such as buy online/pickup in-store and ship from store that shoppers expect.
Lastly, with more shoppers browsing and shopping on their phones, we’re launching an out-of-the-box Mobile First Reference Architecture, the next generation of our SiteGenesis storefront design architecture, that optimizes the mobile shopping experience. The mobile website blueprint provides retailers with clear guidance based on best practices in mobile site design, merchandising, and technical architecture and mobile payment accelerators such as Apple Pay for the web and Android Pay, enabling them to create state-of-the-art mobile shopping experiences that are optimized for mobile conversion.
These three major enhancements are in addition to our announcement this week of Android Pay integration, which enables shoppers to make purchases in a fast, frictionless and hassle-free way. Merchants benefit from a simple integration, improved mobile conversions, and the security of an Android Pay transaction.
One of the hallmarks of Commerce Cloud is continuous innovation, delivered to our customers with little to no disruption to their daily business. These important new capabilities are no exception, and will empower our global retailers and brands to connect with their shoppers in whole new, intelligent, ways.