Spring has only just sprung, but before you know it retailers will be in full-bore holiday planning mode. It’s never, ever too early to start planning for holiday, the most important time of the year.
That’s why on April 12, Salesforce Commerce Cloud will host a virtual event that will inspire retailers to gather ideas and align resources to make holiday 2017 the best ever. The event kicks off with a keynote by our Head of Consumer Insights Rick Kenney, and Senior Director of Direct-to-Consumer Technology at Wolverine Worldwide, Jason Pawloski. They will review highlights from 2016 season and identify key digital trends to make the 2017 season successful.
Following the keynote, attendees will attend one of three virtual breakout sessions on one of the following topics:
Take a look back at innovative examples, successful promotions and unique site experiences from Holiday 2016, and come away with actionable use cases for Einstein Commerce Insights a new shopping cart analysis dashboard, to drive your holiday merchandising strategy.
LiveArea, the PFS agency, will walk through the approach and multi-channel strategy taken to deliver the most successful holiday performance to date for the beauty brand Anastasia Beverly Hills. Courtney Hedges, Director of Digital Strategy at LiveArea will present the case study, and Tom Colley, Director of Digital and eCommerce at Anastasia Beverly Hills, will be available for Q&A.
Learn best practices and new ideas for overcoming operational challenges and evolving customer service practices around reducing returns, increasing repeat business and driving customer satisfaction. Take a look at LINK technology partners that enable new and innovative approaches to servicing the customer.
OrderGroove will show how they partnered with LUSH Cosmetics to implement holiday marketing strategies to leverage the LUSH subscription program, build new customer relationships and cement existing ones.
Keep pace with rapidly evolving consumer behavior and expectations by discovering ways to enhance the customer experience across touchpoints and how to better enable cross-channel shopping. In this breakout, Kevin Hogan, Managing Director of Deloitte Digital, will share strategies for achieving sustainable transformation in the face of constant change in retail.
Pre-registration for the breakouts is required.
For many retailers, the final 6-8 weeks of the year can make or break their entire year, so the importance of advance planning cannot be understated. Early planning makes it possible to better align budgets, technology resources, investments and staffing resources for key projects that impact Q4 and often – the entire year. Register today! In the meantime, check out our comprehensive 2016 Holiday Readiness ebook.