The Dreamforce 2017 Agenda Builder for Commerce is now available! This is a fantastic curated guide to help retailers and brands build their perfect Dreamforce experience. With 1,600 breakout sessions, 750 theater sessions, 100 hours of training sessions, 85 Circles of Success and 35 workshops, Dreamforce can be a bit overwhelming. Use the Agenda Builder as your guide to inspiration, learning, growth, collaboration with peers, and fun!

Here are some of the can’t-miss keynote sessions:

Commerce Keynote
Commerce Cloud Keynote: Transform the Unified Shopper Experience in the Age of AI and Mobile 
Moscone West, Level 3 | Wednesday 8 | 11:00 a.m.–12:00 p.m.Salesforce Commerce Cloud Jeff Barnett will deliver this keynote, featuring commerce trailblazers from LVMH and PetSmart. Attendees are entered to win the ultimate Dreamforce prize – a $10,000 shopping spree!*
*Must be present to win. Government and Salesforce employees not eligible. See complete sweepstakes rules.  Must be 18+.

Retail Keynote
The Fastest Path to Shopper Success with AI
Marketing, Commerce, and Retail Lodge | Tuesday | 2:00 p.m.–3:00 p.m.
Join Adidas and special guests to learn how they are using artificial intelligence across marketing, commerce, and service to acquire, engage, and retain today’s shoppers.

Keynote with Marc Benioff and special guests
Moscone North, Hall D | Monday | 3:00 p.m.–5:00 p.m.
Hear Salesforce’s vision for the future from chairman and CEO Marc Benioff — and get ready for big surprises.

And here are the top ten Dreamforce sessions for Commerce and Retail leaders:

(Commerce sessions will take place at the Palace Hotel)

Monday, November 6

  • Vibram Drives Massive Growth and Innovation with Commerce Cloud

11:00 a.m.–11:40 a.m. | Twin Peaks

  • Retail Trend Briefing: The Wisdom of the Cloud

12:00 p.m.–12:20 p.m. | Innovation Theater

Tuesday, November 7

  • How Stance Transforms Shopping Experiences with AI-Powered Commerce

10:00 a.m.–10:40 a.m. | Twin Peaks

  • Unified Commerce Case Study: Brown Thomas

1:00 p.m.–1:20 p.m. | Innovation Theater

  • How Ugg Built a Best-in-Class Mobile Shopping Journey

5:00 p.m.–5:20 p.m. | Innovation Theater

Wednesday, November 8

  • How Floor and Decor Unifies Shopper Journeys with Commerce and Marketing

12:30 p.m.–12:50 p.m. | Innovation Theater

  • To Digital and Beyond: Hallmark’s Approach to Building Unified Commerce

1:00 p.m.–1:40 p.m. | Twin Peaks

  • How PacSun Uses Commerce Cloud Einstein to Connect to Shoppers

2:30 p.m.–2:50 p.m. | Innovation Theater

Thursday, November 9

  • GoPro Beyond the Sale: Turn Shoppers into Advocates with Commerce and Service

9:30 a.m.–9: 50 a.m. | Innovation Theater

  • Time to be Direct: Seizing Opportunity Online By Going ‘Direct-To-Consumer’

10:00 a.m.–10:40 a.m. | Twin Peaks

Don’t forget that we block one quarter of all seats for walk-ins so you should almost always be able to get into any sessions for which you can’t reserve a seat. If you see something you just can’t miss, be sure to get there early. We wish you a wonderful Dreamforce and remember, the Agenda Builder is a helpful tool, but you are your own mapmaker!

We’ll see you at the Commerce Cloud keynote!