XChange is Salesforce Commerce Cloud’s biggest event of the year, and it’s less than one month away! It is two days of unequaled education, networking, inspiration, innovation and fun, featuring some of the world’s biggest brands.
Many have already registered to attend the event, taking place May 16-18 at Aria Las Vegas. Whether you’re a first time attendee or a veteran, here are five important things you need to know to have an amazing XChange:
You will learn about Salesforce for Retail
You already know that Salesforce is the world’s #1 CRM. Are you curious about how Commerce Cloud fits into the broader Salesforce intelligent customer success platform? With a portfolio encompassing marketing, sales, service, community, IoT and now commerce, Salesforce is uniquely positioned to help retailers deliver a completely connected shopping experience throughout the entire customer engagement lifecycle. Senior executives from Salesforce including Alex Dayon, president and Chief Product Officer, and Shelley Bransten, Senior Vice President of Retail Industry Solutions, will describe how the pieces will come together to help customers blaze new trails to shopper success.
You will learn about the Commerce Cloud roadmap
We are constantly evolving Commerce Cloud Digital, our core ecommerce product, with features and capabilities designed to enable retailers and brands to connect with their customers in a whole new way. We will share details of future enhancements for Commerce Cloud Digital, as well as what’s in store for mobile, artificial intelligence powered by Einstein, order management, Commerce Cloud Store, exciting new partnerships, and much more.
Breakout sessions are co-led by your peers
One of the main reasons you come to XChange is to connect with your peers and gain insights to apply innovative solutions to common challenges. Our breakout sessions have always been co-led by retailers, and that will continue this year with brands including Vince Camuto, ECCO, Taylor Made, Lancome, and Black Diamond leading discussions. This year we will continue with our Business User Meet-Up, open, interactive workshops facilitated by our subject matter experts. New this year is Circles of Success, roundtables designed by and for retailers. In fact, we polled our customers on the most pressing topics, and designed these roundtables around them. The discussions will actually be facilitated and led by your peers in the retail community.
You will be inspired by customer stories
In addition to our fourth annual Commerce Pacesetter Awards, which recognize a retail trailblazer in each of three categories: Innovation, Sustained Growth, and Fast Track, XChange keynotes will be peppered with inspiring stories from retailers who have delivering innovation, delivered from the retailers themselves.
We always have amazing entertainment and speakers
What would a Salesforce event be without top-shelf parties, entertainment and speakers? Recent XChange events have included the Barenaked Ladies, Neon Trees, Malcolm Gladwell, Billy Bean and Tom Brady. This year we’re thrilled to welcome Sir Richard Branson as our headline speaker. The founder of Virgin Group has led an extraordinary life as an entrepreneur, adventurer and philanthropist, and is sure to regale attendees with entertaining and inspiring stories.
Stay tuned for the announcement of this year’s evening entertainment. We sincerely hope to see you alongside your fellow Retail Trailblazers at XChange!