We are occasionally asked about the science – machine learning, econometrics, statistics, optimization etc. – that powers the CQuotient hyper-personalized marketing platform. While the specifics are proprietary, we are happy to list the handful of books that we have repeatedly turned to for inspiration and ideas. If you are interested in these sources and why we find them useful, please visit our new Inspiration page.
- These Five Things Defined the 2017 Holiday Shopping Season
- NRF 2018 Preview: Salesforce Going Bigger Than Ever At Retail Big Show
- NRF 2018: Retail Without AI is Not Retail
- How Predator Nutrition Uses a Tiered Loyalty Program to Drive Profitable Growth
- NRF 2018: Brands Matter, Startups Drive Innovation, Transparency and Curation Rule