Next week, the Salesforce Commerce Cloud, formerly known as Demandware, will be introduced to the enormous community at Dreamforce, Salesforce’s annual event in San Francisco that draws more than 150,000 attendees.

Commerce Cloud CEO Jeff Barnett will make a keynote address on Thursday at 1pm in the Moscone Center in which he will introduce the newest Salesforce Cloud, and how it fits into the Customer Success Platform. Jeff will also cover how brands must extend their value proposition and brand experience beyond their physical and virtual walls to wherever and whenever their customers demand.

Also at Dreamforce, as part of the retail track, Commerce Cloud thought leaders will lead four breakout sessions. If you are attending the event, follow the link to enroll in the session and reserve your seat:

How to deliver personalized journeys powered by Commerce Cloud Einstein

Featured Brand: True Religion

Artificial intelligence, via Salesforce Einstein, will be a cornerstone of topic of Dreamforce. This session will describe how AI and predictive analytics enable trailblazing brands like True Religion to deliver a relevant, personalized experience to their shoppers. Attendees will learn how to leverage Commerce Cloud Einstein to engage with consumers in a one-to-one fashion that drives loyalty to the brand. Bookmark and enroll. (Commerce Cloud will also be part of the Einstein Discover Center on the second level of the Moscone Center, so be sure to check it out.)

Stores are dead. Long live stores

Featured Brands: Gap, New Balance

Retail stores are at crossroads, with the traditional brick-and-mortar model under unprecedented pressure. On the other hand, a physical presence is a vital part of the shopping journey for most consumers. Join a panel of leading experts who will provide insight into the future of stores and hear how the Salesforce Commerce Cloud is revolutionizing the in-store experience. Bookmark and enroll.

Wisdom of the mobile cloud: What mobile-first really means for brands

Featured Brands: L’Oreal, Design Within Reach, ECCO

Mobile-first isn’t coming. It’s here – and we are on the way to mobile-only. Leading brands including L’Oreal, Design Within Reach and ECCO will discuss how they optimize for the mobile shopper. We’ll also share the data on the state of mobile shopping, the rise of phones, the fall of tablets, and the demise of legacy metrics. Bookmark and enroll.

How the Salesforce Commerce Cloud makes Unified Commerce a reality

In this session we’ll introduce the newest Salesforce Cloud. Learn how leading brands leverage the Commerce Cloud to do everything faster – launch new sites, expand to new geographies, adopt new innovation, create new consumer experiences, infuse digital into physical stores, and standup point-of-sale. This session will provide a strategic and functional product overview to showcase how customers from around the globe have more opportunities to provide 1:1 personalization, make unified consumer a reality, and ultimately grow revenue. Bookmark and enroll.

Last but certainly not least, our great customer vineyard vines we will be running a fully-functional pop up store in the Campground, selling their trademark preppy island attire. Vineyard vines is a charter customer of Commerce Cloud Store, a mobile-first POS and store operations solution, which will be the engine powering transactions for attendees.

So be sure to stop by vineyard vines, and visit the Commerce Cloud booth nearby to see exactly how we’re helping brands connect to shoppers in whole new ways.