In mid-July we attended a welcome reception hosted by Salesforce, which completed its acquisition of Demandware on July 11. Since then, I’ve had the opportunity to take stock of all we have accomplished over the last dozen years since our inception, not to mention the amazing progress over the just the last year. Collectively in concert with our customers and partners, we have built something very special in pursuit of our mission of “connecting consumers with the brands they love.” Together we are transforming the industry and setting the pace for a unified consumer experience in this new era of retail.
As part of Salesforce, we will accelerate our mission to transform commerce. How? The capabilities implicit in the Salesforce customer success platform, their vast wealth of technology assets and their sheer scale and expertise, will allow us to provide a broader solution to the market, and will enable us to scale our commerce capabilities much more rapidly.
To be transformative requires us to be at the absolute center of where the market is now and, more importantly, where the market is going. We are already well on our way. Consider the following:
Demandware, a Salesforce company, was one of only four commerce platform vendors (of 21 studied) to be named a Leader in the Gartner Magic Quadrant for digital commerce. We were the only cloud-based provider named a Leader.
We were the only commerce provider named by Forrester Research as a leader in both in-store and digital commerce solutions, writing in its Q3 2015 Forrester Wave report that, “Demandware delivers superior endless-aisle functionality and cross and upsell. Demandware…offers a compelling vision for future store systems and internationalization [and] would be most attractive to a retailer looking for the highest-touch retail experience.”
We are extending commerce to wherever consumers want to buy; we were a launch partner with Pinterest for Pinterest Buyable Pins, enabling Pinners to make a purchase directly in the app; and will remove friction in the buying experience by offering Apple Pay on the web to our customers later this year.
We announced a charter program for Demandware Store with vineyard vines and Timbuk2 to revolutionize store operations and the way that retailers unify all aspects of the online and offline shopping experience. Demandware Store, which will be generally available in North America later this year, supports enterprise-class point of sale and will transform what has traditionally been a sleepy sector of retail.
We are infusing intelligence into all aspects of the platform to create a truly personalized shopping experience, with predictive email, predictive recommendations and soon, predictive sort for merchandisers.
The recognition by independent analysts and the new capabilities are one thing, but the proof is in the pudding. And there is no bigger endorsement of our capability and our vision than from world-class retailers.
Our Internet Retailer 500 accounts (which track the largest retailers by online revenue) in North America and Europe are up 86% from 2014 to 2016. In Europe, we added net new 16 clients to the 2016 Europe IR 500, a 160% increase.
Even more impressive is our showing with the 2016 IR 100, the 100 top retailers by online revenue. We added seven new clients in North America – the most of any other commerce platform provider. It is a testament to the capability, scalability, reliability and flexibility of the core commerce platform, not to mention the completeness of our vision for unified commerce.
At the same time, we increased our market share more than any other commerce platform vendor with at least 10 clients in the 2016 IR 500.
Our client list is a ‘who’s who’ of the world’s leading retailers and brands – we continue to expand upmarket with larger customers – and is growing consistently. Why? Because retailers are reaching the same conclusion as Accenture, which noted in the independent report “A New Era for Retail: Cloud Computing Changes the Game,” that “consumers’ embrace of digital technology is disrupting retailers worldwide – making a strong case for cloud computing responses.”
Who better to help retailers respond to consumers’ demands than a company born and raised in the cloud? And now, as part of Salesforce (another pioneering company born and raised in the cloud) we will enable all companies to be “customer-centric companies.”