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Social commerce includes a variety of tools and platforms to help drive a more personalized, interactive shopping experience for consumers. The lion's share of the attention today is on social networks- particularly Facebook commerce - but other social tools exist that can engage and ultimately help convert and retain customers. One of these includes blogging, which most retailers have incorporated as part of their marketing strategy in some way. Sustaining a blogging effort, including keeping ...

Starting at about 12pm EST on Wednesday, February 1, 2012, Home Depot needed to bring their site down for between 14-18 hours to upgrade to a new version of their ecommerce platform. The news of the site being down resulted in several articles within the trade press discussing the "event," including one from Frank Hayes at StorefrontBacktalk who wrote a very interesting take on the event and how customers were being sent in circles while the site was down. The question I have is how did this do ...

The Account Development group over here at Demandware is in contact with ecommerce leaders at retailers and brands each and every day. During these conversations, we have the opportunity to hear, first-hand, the frustrations and successes that folks in the market experience. It's the voice of the market or, as we call it, "The Digital Commerce Frontlines." During these conversations, we hear a lot of the "what if's" these VP's of ecommerce and folks who play a role in the world of online retail ...

In the mafia world, cement shoes symbolize that you are destined to swim with the fishes. In the fast-pace world of digital commerce, licensed software leads to a brand destined to do just the same. A recent Forrester Research paper "Stuck In Cement: When Packaged Apps Create Barriers To Innovation" brings to focus the difficulty of managing licensed software for companies in fast-moving, consumer-centric industries and the incredible barriers they provide to ongoing innovation. Unfortunately i ...

In tech circles, we often throw around the term web. For just a moment, picture an actual web – not a virtual one, but something you can see and touch. On that web, there are multiple starting and ending points. There are numerous points of intersection. Now think about ecommerce, and all of the points of intersection between brands and consumers. Consumers want to connect with a brand in the most convenient ways possible: call centers, mobile, online, in-store, and more. New points of connecti ...

Digital consumers expect a seamless and personalized shopping experience no matter how they engage with a retailer. The consumer is king and dramatically driving technology innovation and retailers are trying to keep up. According to a survey conducted by Forrester Research, 87 percent of retailers acknowledged they have to improve their existing multi-channel capabilities to serve this new and digital consumer(1) but many struggling to do so. This is where Digital Commerce Management (DCM) can ...

2011 was hailed as the Year of Mobile Commerce. Yet only 61 percent of the retailers we surveyed in February offered a mobile site or mobile application for consumers. Retailers that do not have a mobile-optimized website or application stand to lose potential consumers who are using a mobile device to shop. Consequently, those retailers risk losing online sales. When taking the plunge into mobile, the investment a retailer makes now needs to grow as the retailer's mobile strategy grows. When d ...

Search Engine Optimization (SEO) can play a critical role in the success of online marketing compared to other programs because of the nature of the search engine itself. The search engine is a pure "pull" marketing channel that doesn't need to attract a shopper's attention or interest. A searcher simply has a certain need (desire) that he or she wants to fulfill by taking a certain action, i.e. clicking on a search engine result and/or purchasing the product. So if we think about the old-schoo ...

After you've made the difficult decision to overhaul your commerce site, the next quandary you're likely to face is what kind of commerce platform will be best for your business. Simply stated, if you are planning to adapt to consumers' ever-changing technological devices and behaviors, and you don't want to be frozen in time once you complete your overhaul, you seriously need to consider an on-demand commerce platform. Let's take a look at four reasons why on-demand should matter to you – and ...

The luxury label Tory Burch launched in 2004, the same year that Facebook was introduced and began its domination of the social media industry. It's no surprise, then, that the designer herself and the Tory Burch brand understood the importance of having a presence in the social media giant's network. Tory Burch herself recently spoke at a Women's Wear Daily event for Apparel and Retail CEOs, giving some insight into the social media strategy her team has employed. This is my personal take on w ...