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Digital consumers expect a seamless and personalized shopping experience no matter how they engage with a retailer. The consumer is king and dramatically driving technology innovation and retailers are trying to keep up. According to a survey conducted by Forrester Research, 87 percent of retailers acknowledged they have to improve their existing multi-channel capabilities to serve this new and digital consumer(1) but many struggling to do so. This is where Digital Commerce Management (DCM) can ...

2011 was hailed as the Year of Mobile Commerce. Yet only 61 percent of the retailers we surveyed in February offered a mobile site or mobile application for consumers. Retailers that do not have a mobile-optimized website or application stand to lose potential consumers who are using a mobile device to shop. Consequently, those retailers risk losing online sales. When taking the plunge into mobile, the investment a retailer makes now needs to grow as the retailer's mobile strategy grows. When d ...

Search Engine Optimization (SEO) can play a critical role in the success of online marketing compared to other programs because of the nature of the search engine itself. The search engine is a pure "pull" marketing channel that doesn't need to attract a shopper's attention or interest. A searcher simply has a certain need (desire) that he or she wants to fulfill by taking a certain action, i.e. clicking on a search engine result and/or purchasing the product. So if we think about the old-schoo ...

After you've made the difficult decision to overhaul your commerce site, the next quandary you're likely to face is what kind of commerce platform will be best for your business. Simply stated, if you are planning to adapt to consumers' ever-changing technological devices and behaviors, and you don't want to be frozen in time once you complete your overhaul, you seriously need to consider an on-demand commerce platform. Let's take a look at four reasons why on-demand should matter to you – and ...

The luxury label Tory Burch launched in 2004, the same year that Facebook was introduced and began its domination of the social media industry. It's no surprise, then, that the designer herself and the Tory Burch brand understood the importance of having a presence in the social media giant's network. Tory Burch herself recently spoke at a Women's Wear Daily event for Apparel and Retail CEOs, giving some insight into the social media strategy her team has employed. This is my personal take on w ...

One of the great advantages of digital retail is the flexibility to create and change promotions quickly and easily. While brick-and-mortar stores and print catalogs need months of planning to execute, with ecommerce compelling promotions can be designed and launched in a matter of minutes. This flexibility has led to digital retailers engaging in a war of promotions where Free Shipping, percentage-off, and guaranteed lowest prices are the norm. This has created a very desirable environment for ...

Retailers can't truly satisfy the desires of technologically savvy consumers until they recognize how their overall commerce operations support digital interactions across a myriad of ever-expanding channels, devices and applications. They cannot deliver brand experiences and engage with consumers in silos. There must be a central hub that powers all consumer interactions, including the various points of sale (POS). The shift to a core digital intermediary between enterprise applications and br ...

During a recent event in New York City several retailers and brands convened to discuss the "The Digital Directives"– a mandate to commerce technology providers to help retailers and brands exceed expectations of the new and empowered digital consumer. Jeffrey Rayport, operating partner with Castanea Partners served as the moderator. I had a chance to connect with him after to discuss his thoughts on the event and the retail industry as a whole. His point of view is quite compelling - calling t ...

Internet Retailer magazine recently unveiled its annual Hot 100 issue where they named the best retail web sites and mobile sites of 2012. We are so excited to share that several of our customers have made the top 100 list for their innovative ecommerce websites and ability to exceed the expectations of the new digital consumer. Congratulations to our customers who have been named to Internet Retailer's Hot 100! Burton.com Puma.com Sorel.com ToryBurch.com For more information on Demandware, vis ...

Experimentation and testing, at a concept level, is not new. As business pressures increase and the need to improve merchandising and marketing efforts come to the forefront, you need to go beyond assumptions and intuitions in making investment decisions for your ecommerce site, mobile applications and all digital commerce touchpoints. Testing and experimentation, as tools, allows you to examine everything you do digitally by employing simple A/B testing methods. What is A/B testing? A/B tests ...