By Jamus Driscoll, Demandware Marketing

Earlier this week we announced that Columbia Sportswear, one of the world's largest outerwear brands, selected Demandware for its new business-to-consumer online channel.

It's always exciting to add a new member to our family of high-growth brands and we are eager to see Columbia's innovative spirit unfold on the web. Columbia is planning unique user experiences by incorporating contextual product content and rich media on its new sites - initially a US site, with others to follow for Canada and Europe (Columbia products are already sold in more than 100 countries!). Columbia also plans to integrate ecommerce kiosks into some of its bricks-and-mortar stores to expand the product selection it offers customers in the stores.

Some of the reasons Columbia selected Demandware because it provides:

• Enterprise-class ecommerce platform capabilities, without the costly Web hosting infrastructure
• Full in-house control over all aspects of the online shopping experience
• The ability to develop multiple sites quickly from a common architecture
• Seamless, automatic upgrades to continually leverage new functionality and enable best practices
• Guaranteed site performance and security
• Support for multiple languages, currencies and payment types
• Extensive expertise launching ecommerce sites internationally

For the complete story, please take a moment to read the announcement.