By Jamus Driscoll, Demandware Marketing

The team over at Living Direct continues to crank out great sites on the Demandware eCommerce Platform. The latest creation? http://www.portableairshop.com/, a site singly focused on expert information, sales and service for portable air conditioners and portable air accessories. Congratulations to the team there for the launch, which went live early this morning. The site was built entirely by them, using in-house developers and design resources. This is a great example for how Demandware clients are completely in control over customization, development and launch of sites on the Demandware eCommerce Platform.

Living Direct is onto something. Previously known as Richlund Ventures, Living Direct was founded in 1999 by visionary entrepreneur Rick Lundbom who is bringing to market a diversified group of hard-to-find appliances that add a different dimension to modern small-space living. Today, it is a Top 500 e-retailer corporate brand that acts as an umbrella to different specific microsites and categories, each focusing on its product niche. Other Living Direct brands running live on the Demandware platform include compactappliance.com, livingdirect.com, hotwatersource.com and my personal favorite, kegerator.com, a bonanza for, ahem, "home & commercial keg refrigerators." Good times...