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Mikasa Goes Live!

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By Jamus Driscoll, Demandware Marketing

Congratulations to the team at Lifetime Brands for the launch of their second site on the Demandware On-Demand eCommerce Platform.

Mikasa, the worldwide leader in tabletop fashion in dinnerware, crystal stemware, barware, flatware and decorative accessories, recently launched a new site that allows consumers to explore (and of course buy!) their line of elegant dining ware through features like product QuickLook, image zoom, faceted search and others.

Some quick facts about Mikasa, which are sure to come in handy at your next dinner party:

Mikasa
  • George Aratani initially founded Mikasa as American Commercial Inc. in the state of California in 1948
  • Initially a dinnerware importer, Mikasa grew into a dinnerware wholesaler over the next twenty years supplying dinnerware to Bloomingdales, Macy's, May Department Stores Company and other fine retailers.
  • In 1957, the brand name Mikasa was introduced to the American public.

Congratulations again to the team at Lifetime Brands for the launch!


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