They say necessity is the mother of invention—we couldn't agree more. First the need for more power and innovation in the hands of online merchandisers led to the birth of Demandware...and now this. We've recognized the need for a resource to help guide you through the often troubling waters of ecommerce and hope that the eCommerce Innovations Blog can lend a hand on your way to the top.
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By Jamus Driscoll, Demandware Marketing
Earlier this week, we issued a press release highlighting the success of our clients over what was a particularly challenging 2008 holiday season. Despite the fact that overall online spending dropped 3% versus the 2007 holiday season (source: ComScore), Demandware clients posted significant increases across all key performance indicators. I wanted to take a moment to congratulate our clients on a successful season as well as share some of the data with you.
Another interesting nugget we found was that our European clients—who represent approximately 45% of total order volume across the Demandware platform—experienced even higher growth than our U.S. clients. With European consumers shifting their shopping online, European retailers upgrading their sites and non-European retailers expanding internationally, it is clear that this market will continue to grow.
For the online retailers out there, we'd love to hear how these results compare to yours. What did you do this season? What worked? What didn't? For a more detailed look at this data please check out our press release or feel free to contact me for a personal briefing
Tags: holiday, client news, Demandware
posted @ Monday, June 01, 2009 1:58 AM by Namrata
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