By Troy Brown, Demandware Retail Practice

At the Strategy and Innovation Forum on Feb 2-4, I will be moderating a panel discussion on the topic of International Ecommerce Expansion and joined by the panelists below. Shop.org is "by the members for the members" so we thought we'd invite the shop.org community to post questions about International Ecommerce Expansion here, in advance, so we can attempt to cover them in either the panel discussion or a handout we have planned. We plan to cover these three broad topics during the panel discussion:

1. 1.   Understanding the Basics of European Expansion
   
2. 2.   Understanding Operational Complexities Across Europe
   
3. 3.   Understanding Customer Interactions Across Europe
   

So if you have questions, ask away!!!

Thanks,
Troy

How International Expansion Can Help Retailers in a Downturned Economy

• Troy Brown, Retail Practice Leader, Demandware (moderator)
• Michael Amar, Founder, AGORAD
• Jake Bailey, Director of International Business, Overstock.com
• Jim Okamura, Senior Partner, J.C Williams Group
• Michael Ross, Director, eCommera Limited
  

Are you already selling internationally? Are you considering a strategic break into the international market even in this downturned economy? Troy Brown will moderate a session with experts in globalization and international expansion that will help you understand global expansion topics including: the must-know basics, operational complexities, demand generation, and planning market entry strategies specifically in Europe and Asia. So, whether you have just launched internationally or are simply considering this strategic initiative, these experts will give you different perspectives on just how a successful expansion plan can help US retailers succeed and thrive.