They say necessity is the mother of invention—we couldn't agree more. First the need for more power and innovation in the hands of online merchandisers led to the birth of Demandware...and now this. We've recognized the need for a resource to help guide you through the often troubling waters of ecommerce and hope that the eCommerce Innovations Blog can lend a hand on your way to the top.
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Three of our clients made the headlines this week and I wanted to pass along a brief digest as well as congratulate Jones Apparel Group, Gardener's Supply Company and Compact Appliance on their achievements.
Nine West and Gardener's Supply Company made Internet Retailer's 2009 Hot 100 Retail Websites list. The Nine West site launched on the Demandware eCommerce Platform back in September, one of several Jones Apparel Group sites now running on Demandware. The site includes video commentary from Nine West creative director Fred Allard, Look Book, which guides you through the purchase of a complete outfit, As Seen In, which helps you find the latest styles you may have seen in a magazine, Behind the Scenes videos, and much more.
Gardener's Supply has been running on Demandware for almost three years now and we continue to be impressed at the creativity and innovation that goes into this site. Along with its sister site, Dutch Gardens, they continually lead the pack with sophisticated features such as community building, contextual selling and guided navigation.
No wonder both Nine West and Gardener's Supply Company made the Hot 100 List.
Compact Appliance was featured in Internet Retailer with an article about how it is able to launch microsites quickly, using just one standard catalog. Compact Appliance now runs 4 sites on Demandware, including the most recent Kegerator.com, the destination site for beer enthusiasts. Compact Appliance expects to finish out the year with web sales up by 25% or higher.
Tags: nine west, clients, media coverage, compact appliance, gardeners supply company, current events
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