SEO is a hot topic these days. As the PPC channel gets more competitive and costs increase, more online retailers are focusing on SEO as a means of driving traffic to their sites. By increasing their rankings for high-value keywords, merchants can build a foundation for attracting new customers over time without having to pay for every click-through. What’s more, the investments that drive improved natural search traffic are usually good steps to take to improve the customer shopping experience in general.

But online merchants have plenty to worry about already, and it’s important to spend your time wisely.  So first, we’d like to share our “top 10” list of the most essential SEO tasks. If you do nothing else, periodically assess your site in the following areas and address any major gaps.

SEO “Must Do’s”

Robust SEO functionality within the ecommerce platform can help retailers perform many of the above tasks efficiently, so their teams can focus on other valued-adding activities. For example, Demandware offers the following capabilities in this regard:

True SEO excellence requires dedicated focus on competitive analysis, optimizing site content, and building external linking relationships. Thus, it’s important to choose an ecommerce platform that takes care of the SEO basics, so your team can devote their attention to things that will really differentiate your site and improve business results.