By Adam Forrest

Congratulations to Columbia Sportswear who launched their recent mobile commerce experience using the Demandware eCommerce Platform. Columbia Sportswear's customers are active, enthusiatic, and brand loyalists who want information about Columbia products at all times. 

Using Demandware Mobile, Columbia has been able to easily replicate the same product assortment that is available on their ecommerce site as well as including robust product information such as reviews through Bazaarvoice and even the ability to lookup nearby stores that sell Columbia products using your smartphones GPS through an integration with Where2GetIt.  Enabling a great multi-channel experience for the customer and retailer! 

"The launch of Columbia's mobile portal is another way Columbia is bringing innovation to outdoor consumers," said Paul Zaengle, senior director, Ecommerce, Columbia Sportswear Company. "The use of mobile devices to access the Internet is growing dramatically and branded websites are the No. 1 way that consumers research products. We are thrilled to offer a rich, mobile experience for consumers to access our brand, whether they're shopping at one of our retail partner's stores, at our company-owned stores, at home or on the go."

Congratulations again to the team at Columbia...you guys are truly doing your customers proud.