By Scott Todaro, Demandware Product Strategy

Demandware sponsored an event in Orange County last week with the So Cal Action Sports Network and it was dynamic! More than 800 people came to network and listen to Seth Godin discuss his latest book, Linchpin. I was fortunate enough to be there. Having seen Godin present before, I felt this was his most personal outpouring. There were a few things that struck me the most:

Godin is a master at establishing a direct and personal rapport with the audience. Although he and I have never met, I felt he was speaking directly to me just as if we were engaged in a face-to-face conversation.

The presentation was really great and seemed to be focused on the evolution of change—if you are part of a system that can be broken into pieces then the pieces can be replaced. To be irreplaceable is to be a part of the art of the bigger picture—a receptionist is not just a receptionist when she is the first representation of a company and makes the guest feel welcomed.

Godin's message is a cornerstone of the Demandware eCommerce Platform. Things eventually evolve and you can either ride the wave of evolution or get left behind-and if you are left behind, you can easily be replaced. We see this with all the outdated, legacy solutions we are replacing today because these companies cannot (or will not) change. From the beginning, we recognized the need to create an open, flexible solution that offers and facilitates innovation at a rapid pace.

Net, net—Godin was brilliant and left the audience with some deep concepts to ponder. Thanks to the So Cal Action Sports Network for inviting us to be part of this fabulous event.