By Adam Forrest, Demandware Product Marketing 

Demandware clients are having a tremendous Holiday season so far. Kicking off with a remarkable 79% increase in YOY revenue on Thanksgiving Day (now if I didn't see it with my own eyes I would have had a hard time believing too - but trust me it is!) Our clients are truly performing above the crowd across the board, check out the table below for the day by day breakdown of the holiday weekend resulting in a 54% increase overall in YOY revenue compared to 2008.

The good news is despite the tough economic year, ecommerce continues to be the growth engine for retailers this holiday. According to ComScore the industry saw an 11% YOY increase in revenue on Black Friday as well as a 5% YOY increase in revenue on Cyber Monday. Coremetrics also provided results on Cyber Monday and reported a nearly 14% increase in YOY revenue. Clearly our metrics are above and beyond.

We strongly believe that our clients are set up for greater success particularly for a couple reasons:

• Performance: Our platform, and hence our clients' sites, delivers with better availability and response time than any of the Top 20 Web Sites as reported by Gomez, in fact we have consistently delivered at 99.97% availability over the last 5 years and 100% during the holiday season. If your site is down, your customers can't buy - it is as simple as that.
  
  
• Merchandising: Our platform uses analytic data (i.e. conversion, return rate, sales velocity, rating) to dynamically present items to the right customers at the right time. Merchants can use this data to create new weighted scoring systems, removing the need to manually organize hundreds and hundreds of category pages and freeing up invaluable time to personally merchandise the most critical aspects of the site.
  
  
• Support: We provide our clients with the support they need to be successful. Not just technical support, but also ongoing retail support. We make sure our clients are ready for the holidays and that their site is primed for performance and purchasing.

Congratulations to our clients and best of luck for the remainder of Holiday 2009!