By Adam Forrest, Demandware Product Marketing 

Product finders, gift finders and configurators have proven to be very successful—resulting in conversion rates of 20-30% for those who engage. So why doesn't every site have one? The trouble is the time, effort and money that goes into creating the finders—that for the most part are hard coded flash object that don't account for out of stock products or seasonal turnover. You are left with an empty shell that you need to pump more time, effort and money into. That is why we were pumped to see the new completely dynamic and data driven Board Finder on the recently relaunched www.burton.com, built by the folks at Burton!

Using their internal flash skills combined with Demandware out of the box features (i.e. search refinements, price scrollers, customizable attributes) and their intimate knowledge of what makes a board good for certain people, Burton has launched an unbelievable Board Finder. Check it out and get that special someone a new board for the holidays so they can shred it when the powder returns this winter.

For those of you short on time, below are some screen shots of the finder. But if you have an extra moment, check out the real thing.

Demandware client innovations—designed, built and launched all on their own. Now that is what Demandware is all about.