By Zachary E. Cook, Demandware Interactive Marketing

We are pleased to welcome the sixth member of the Jones Apparel Group family of brands to launch on the Demandware eCommerce Platform-Rachel Roy. In addition to giving shoppers access to the full range of the brand's collections, www.rachelroy.com utilizes a variety of visual and interactive tools to create a highly engaging social shopping experience. Here is a taste of some of the innovative features you'll find on their site:

Online Shopping Goes Social
Not only can you share your thoughts about all of Rachel's styles with all your friends on 175 different social networks, but you can also view her most recent Tweets and Facebook updates. Now you can shop online with your friends-wherever they are.

Everything Rachel
From documentaries, to Oprah, to store openings and trips to Africa, the Everything Rachel section offers a 360 degree view of the designer, her clothes and what goes on behind the scenes.

Grab a Hot New Look
Take the guess work out of putting together a great outfit with the help of the Rachel Rachel Roy Lookbook. From clothes to shoes and accessories, the lookbook offers a few suggestions straight from the designer for you to look your best.

Congratulations to Rachel Roy and Jones Apparel Group for launching another highly stylized, innovative site.