By Jamus Driscoll, Demandware Marketing

While putting the finishing touches on the new client section of our website, I couldn’t help but notice just how many great apparel sites are running on the Demandware eCommerce Platform. So this got me thinking about exactly what it is in our platform that makes it so appealing for apparel brands. One of the reasons that stuck out to me was that apparel brands have a set of requirements that are often difficult to reconcile in a single solution—merchandising, customization and innovation—all of which are major pieces of our platform:

• Merchandising: Whether online or in stores, merchandising is essential for apparel brands and they simply cannot and will not settle for second best. Marketers and merchandisers need to be able to control all aspects of these sites—from product and catalog data to promotions and price books to content and searchandising—at anytime, from anywhere and with Demandware’s web-based user interface they can.


• Customization: Apparel brands need the ability to express the uniqueness of their brand and a cookie-cutter solution just won’t do. From simple changes to content to more complex changes to the underlying code and architecture, Demandware’s integrated development environment (IDE) allows full customization—not just retheming a few templates.


• Innovation: With the rapid pace in which ecommerce is evolving, apparel brands need to stay on the cutting edge more than ever before. But with many in-house applications, staying on the forefront of innovation can be difficult (aka expensive and slow). Today’s apparel brands need a constant stream of new features, new functionality and performance enhancements. And they need all this delivered regularly, automatically and at no cost to them as Demandware does with our seasonal upgrades.

There are certainly some things that Demandware does not do (yes, we’re self aware) but merchandising, customization and innovation? Well, our customers are telling us we check those boxes quite emphatically.