By Jamus Driscoll

Every once in a while (okay, great long while) something lands in your inbox that makes you, well, smile. Such it was today when Google kicked me an alert about an article that ran today in Clickz on the mashup between Facebook and NineWest. Using a slick product by Demandware partner Fluid, the Nine West facebook app pushes/pulls content from their ecommerce site, and promotes it as a "Lookbook" to loyal fans. Fans can browse new looks and add to bag, all within FB. Really cool. Social commerce.

According to Clickz, "The initiative comes on the heels of Jones Apparel brand Rachel Roy's successful one-day test on Feb. 9. The fashion designer brand offered a slew of Facebook-exclusive, limited-edition products that sold out in roughly six hours [my emphasis added]. During the 24-hour period, Rachel Roy increased its Facebook numbers by 38 percent - from around 8,800 "fans" to more than 12,100."

What's particularly great about this from our perspective is that Jones Apparel Group (parent company to Nine West) and Fluid were able to do all of this themselves, no back'ing and forth'ing between the platform, the vendor and the customers. The power was totally in their hands...and as a result, a totally cool surprise just landed in my inbox.

Congratulations to Jones and Fluid! You made my day.