They say necessity is the mother of invention—we couldn't agree more. First the need for more power and innovation in the hands of online merchandisers led to the birth of Demandware...and now this. We've recognized the need for a resource to help guide you through the often troubling waters of ecommerce and hope that the eCommerce Innovations Blog can lend a hand on your way to the top.
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By Jamus Driscoll, Demandware Marketing
In the course of working with our clients, Demandware is regularly asked for its perspective on best practices in user experience. As part of our business model, where we goal ourselves on helping our clients grow revenue, we gladly provide them, most often in the course of the implementation and post-launch support. But CPO Commerce has taken it a step further, and actually provided content to their customers highlighting how the user experience has been improved. What's better, each featured enhancement comes with a bold "Tell us what you think!" button to gather actually, honest-to-goodness customer feedback.
What's better, CPO then explains each enhancement in detail...
And then added a bold "Tell us what you think!" button to gather actually, honest-to-goodness customer feedback.
Kudos to the team at CPO!
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Just noticed a nice article in today's Internet Retailer on Roots, a customer of PFSWeb and their end to end ecommerce platform. Since the migration to the new platform, Roots is reporting a 220% increase in sales, a phenomenal growth metric by any standards. What's more, Roots is not resting on its laurels: they are looking to extend further with innovative features like fulfill-from-store (which enables them to ship from store, effectively selling inventory from all channels at higher margins) and integration to social media sites like Twitter and Facebook. Check out the site at www.roots.com and the article at http://www.internetretailer.com/dailyNews.asp?id=31478.
Great news published today by Demandware partner PFSweb about the success Roots has been having on the PFSWeb end-to-end ecommerce solution. The headline says it all "Roots Experiences Incredible Online Sales Growth with PFSweb's End2End eCommerce Solution." Congratulations to everyone on the team-customer, partner, technology provider-on delivering success. If you're interested in reading the full announcement, please check it out here.
Congratulations to Crocs on the re-launch of its US site on the Demandware eCommerce Platform, www.crocs.com - the first of many to be rolled out over the coming months. The new site looks amazing and is loaded with new features that improve the online experience for the millions of Crocs fans out there. A few noteworthy new features:
We're very excited to share this news and hope you'll check out the new site. And if you're looking for a new pair of Crocs, you can take advantage of Free Shipping during the month of July.
We look forward to new Crocs sites popping up across the globe very shortly!
Earlier this week we announced that Columbia Sportswear, one of the world's largest outerwear brands, selected Demandware for its new business-to-consumer online channel.
It's always exciting to add a new member to our family of high-growth brands and we are eager to see Columbia's innovative spirit unfold on the web. Columbia is planning unique user experiences by incorporating contextual product content and rich media on its new sites - initially a US site, with others to follow for Canada and Europe (Columbia products are already sold in more than 100 countries!). Columbia also plans to integrate ecommerce kiosks into some of its bricks-and-mortar stores to expand the product selection it offers customers in the stores.
Some of the reasons Columbia selected Demandware because it provides:
For the complete story, please take a moment to read the announcement.
And the beat goes on...
After a great 2008, Demandware continues to rock to a steady beat in 2009, with the launch of 16 new ecommerce sites for our clients. While we can't name them all we'd like to share with you some of our recent go-lives on the Demandware eCommerce Platform.
We are honored to be working with so many great retailers and hope you'll take a moment to visit these fabulous sites.
Stay tuned for more news from Demandware including:
Congratulations to the team at Lifetime Brands for the launch of their second site on the Demandware On-Demand eCommerce Platform.
Mikasa, the worldwide leader in tabletop fashion in dinnerware, crystal stemware, barware, flatware and decorative accessories, recently launched a new site that allows consumers to explore (and of course buy!) their line of elegant dining ware through features like product QuickLook, image zoom, faceted search and others.
Some quick facts about Mikasa, which are sure to come in handy at your next dinner party:
Congratulations again to the team at Lifetime Brands for the launch!
Earlier this week, we issued a press release highlighting the success of our clients over what was a particularly challenging 2008 holiday season. Despite the fact that overall online spending dropped 3% versus the 2007 holiday season (source: ComScore), Demandware clients posted significant increases across all key performance indicators. I wanted to take a moment to congratulate our clients on a successful season as well as share some of the data with you.
Another interesting nugget we found was that our European clients—who represent approximately 45% of total order volume across the Demandware platform—experienced even higher growth than our U.S. clients. With European consumers shifting their shopping online, European retailers upgrading their sites and non-European retailers expanding internationally, it is clear that this market will continue to grow.
For the online retailers out there, we'd love to hear how these results compare to yours. What did you do this season? What worked? What didn't? For a more detailed look at this data please check out our press release or feel free to contact me for a personal briefing
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