By Zachary E. Cook, Demandware Interactive Marketing

We are pleased to welcome the sixth member of the Jones Apparel Group family of brands to launch on the Demandware eCommerce Platform-Rachel Roy. In addition to giving shoppers access to the full range of the brand's collections, www.rachelroy.com utilizes a variety of visual and interactive tools to create a highly engaging social shopping experience. Here is a taste of some of the innovative features you'll find on their site:

Online Shopping Goes Social
Not only can you share your thoughts about all of Rachel's styles with all your friends on 175 different social networks, but you can also view her most recent Tweets and Facebook updates. Now you can shop online with your friends-wherever they are.

Everything Rachel
From documentaries, to Oprah, to store openings and trips to Africa, the Everything Rachel section offers a 360 degree view of the designer, her clothes and what goes on behind the scenes.

Grab a Hot New Look
Take the guess work out of putting together a great outfit with the help of the Rachel Rachel Roy Lookbook. From clothes to shoes and accessories, the lookbook offers a few suggestions straight from the designer for you to look your best.

Congratulations to Rachel Roy and Jones Apparel Group for launching another highly stylized, innovative site.

By Zachary E. Cook, Demandware Interactive Marketing

While everyone else is mourning the end of summer, we know that cooler days and longer nights means it's time to head out to Las Vegas for Shop.org Annual Summit 2009! This year we are more excited than usual since we have so much to share-both in terms of company news and great giveaways in our booth-so here are your top five reasons to stop by booth 707 at the show:

5) Meet the Family
Learn about our latest partnerships with some of the world's biggest brands-including Crocs, Columbia, Rachel Roy, s.Oliver, Liz Claiborne, Frederick's of Hollywood, Anne Klein and many more. As a bonus, we will have a lot of these clients hanging out at our booth throughout the show, why not stop by and hear what they have to say about working with Demandware? They know better than anyone.

4) Fill Your Schwag Bag
No offense to those who would rather a key chain or some other forgettable chotchkie, but we're pretty sure that free Crocs will be high on every retailer's list. So swing by our booth, kick off those uncomfortable wing-tips and slip on a pair of comfy, custom Crocs-you deserve it. And while you're at it, enter our drawing for a custom Burton snowboard-just in time for our Winter '10 release.

3) Kick the Tires
Whether you're a seasoned ecommerce veteran or a brand looking to dive in for the first time, this event is the perfect opportunity to get a hands-on, in-person demo of our industry leading on-demand ecommerce platform. Stop by our eCommerce Studio to learn how our on-demand ecommerce platform can help your online business grow.

2) Join the ecommerce (r)evolution
Full-featured ecommerce platform. Integrated development environment that enables full customization. None of the technology burden and IT capital investment required with in-house applications. That's an ecommerce (r)evolution. Stop by to learn what this could mean for your business.

1) Get Ready for Winter
With summer in our rearview mirror, its time to start getting ready for the launch of our newest release, Demandware Winter '10. In addition to 55 new features and enhancements, Demandware Winter '10 gives merchants access to a full-featured, customizable mobile storefront designed to optimize the speed of transactions made through a mobile phone.

Bonus: A Demandware for Every Retailer
Different strokes for different folks, we hear ya. Some people want all the control. We can do that. Some people want to outsource everything. We do that too. Others want to be guided to launch quickly. Yup, that too. Some even want to see the servers blinking away in their office. We've got you covered. Swing by to learn more about how our new delivery options can be tailored to fit your brand's needs.