By Adam Forrest

Congratulations to Columbia Sportswear who launched their recent mobile commerce experience using the Demandware eCommerce Platform. Columbia Sportswear's customers are active, enthusiatic, and brand loyalists who want information about Columbia products at all times. 

Using Demandware Mobile, Columbia has been able to easily replicate the same product assortment that is available on their ecommerce site as well as including robust product information such as reviews through Bazaarvoice and even the ability to lookup nearby stores that sell Columbia products using your smartphones GPS through an integration with Where2GetIt.  Enabling a great multi-channel experience for the customer and retailer! 

"The launch of Columbia's mobile portal is another way Columbia is bringing innovation to outdoor consumers," said Paul Zaengle, senior director, Ecommerce, Columbia Sportswear Company. "The use of mobile devices to access the Internet is growing dramatically and branded websites are the No. 1 way that consumers research products. We are thrilled to offer a rich, mobile experience for consumers to access our brand, whether they're shopping at one of our retail partner's stores, at our company-owned stores, at home or on the go."

Congratulations again to the team at Columbia...you guys are truly doing your customers proud.

By Zachary E. Cook, Demandware Interactive Marketing

While everyone else is mourning the end of summer, we know that cooler days and longer nights means it's time to head out to Las Vegas for Shop.org Annual Summit 2009! This year we are more excited than usual since we have so much to share-both in terms of company news and great giveaways in our booth-so here are your top five reasons to stop by booth 707 at the show:

5) Meet the Family
Learn about our latest partnerships with some of the world's biggest brands-including Crocs, Columbia, Rachel Roy, s.Oliver, Liz Claiborne, Frederick's of Hollywood, Anne Klein and many more. As a bonus, we will have a lot of these clients hanging out at our booth throughout the show, why not stop by and hear what they have to say about working with Demandware? They know better than anyone.

4) Fill Your Schwag Bag
No offense to those who would rather a key chain or some other forgettable chotchkie, but we're pretty sure that free Crocs will be high on every retailer's list. So swing by our booth, kick off those uncomfortable wing-tips and slip on a pair of comfy, custom Crocs-you deserve it. And while you're at it, enter our drawing for a custom Burton snowboard-just in time for our Winter '10 release.

3) Kick the Tires
Whether you're a seasoned ecommerce veteran or a brand looking to dive in for the first time, this event is the perfect opportunity to get a hands-on, in-person demo of our industry leading on-demand ecommerce platform. Stop by our eCommerce Studio to learn how our on-demand ecommerce platform can help your online business grow.

2) Join the ecommerce (r)evolution
Full-featured ecommerce platform. Integrated development environment that enables full customization. None of the technology burden and IT capital investment required with in-house applications. That's an ecommerce (r)evolution. Stop by to learn what this could mean for your business.

1) Get Ready for Winter
With summer in our rearview mirror, its time to start getting ready for the launch of our newest release, Demandware Winter '10. In addition to 55 new features and enhancements, Demandware Winter '10 gives merchants access to a full-featured, customizable mobile storefront designed to optimize the speed of transactions made through a mobile phone.

Bonus: A Demandware for Every Retailer
Different strokes for different folks, we hear ya. Some people want all the control. We can do that. Some people want to outsource everything. We do that too. Others want to be guided to launch quickly. Yup, that too. Some even want to see the servers blinking away in their office. We've got you covered. Swing by to learn more about how our new delivery options can be tailored to fit your brand's needs.

By Jamus Driscoll, Demandware Marketing

Earlier this week we announced that Columbia Sportswear, one of the world's largest outerwear brands, selected Demandware for its new business-to-consumer online channel.

It's always exciting to add a new member to our family of high-growth brands and we are eager to see Columbia's innovative spirit unfold on the web. Columbia is planning unique user experiences by incorporating contextual product content and rich media on its new sites - initially a US site, with others to follow for Canada and Europe (Columbia products are already sold in more than 100 countries!). Columbia also plans to integrate ecommerce kiosks into some of its bricks-and-mortar stores to expand the product selection it offers customers in the stores.

Some of the reasons Columbia selected Demandware because it provides:

• Enterprise-class ecommerce platform capabilities, without the costly Web hosting infrastructure
• Full in-house control over all aspects of the online shopping experience
• The ability to develop multiple sites quickly from a common architecture
• Seamless, automatic upgrades to continually leverage new functionality and enable best practices
• Guaranteed site performance and security
• Support for multiple languages, currencies and payment types
• Extensive expertise launching ecommerce sites internationally

For the complete story, please take a moment to read the announcement.