By Adam Forrest, Demandware Product Marketing 

Product finders, gift finders and configurators have proven to be very successful—resulting in conversion rates of 20-30% for those who engage. So why doesn't every site have one? The trouble is the time, effort and money that goes into creating the finders—that for the most part are hard coded flash object that don't account for out of stock products or seasonal turnover. You are left with an empty shell that you need to pump more time, effort and money into. That is why we were pumped to see the new completely dynamic and data driven Board Finder on the recently relaunched www.burton.com, built by the folks at Burton!

Using their internal flash skills combined with Demandware out of the box features (i.e. search refinements, price scrollers, customizable attributes) and their intimate knowledge of what makes a board good for certain people, Burton has launched an unbelievable Board Finder. Check it out and get that special someone a new board for the holidays so they can shred it when the powder returns this winter.

For those of you short on time, below are some screen shots of the finder. But if you have an extra moment, check out the real thing.

Demandware client innovations—designed, built and launched all on their own. Now that is what Demandware is all about.

By Zachary E. Cook, Demandware Interactive Marketing

As a member of the Demandware marketing team, one of the best parts of my job is being able to work with such innovative, high-growth brands every day. And while that interaction typically involves email campaigns, case studies, website content and speaking engagements, sometimes it is a little less conventional. So when a brand new Burton snowboard fully customized for Demandware came across my desk as a giveaway for Shop.org Annual Summit 2009, I had to give it a try. Unfortunately, there is no snow at Demandware headquarters so we had to get a little creative.

You see, I'm a Burton brand loyalist and have been since I purchased my very first snowboard—a 1997 Burton Floater. I now ride an aging 2001 Burton BMC, with Burton Custom bindings and Burton Moto boots and spent six years riding in the shadow of the Burton factory in Burlington, VT. So while it's great to have a brand like this on our roster, you can imagine how hard it was for me to send this off to the winner of our raffle! Congratulations to our winner and we hope to catch a few sightings of this board out on the slopes this season.

For the rest of you, I encourage you to check out the new Burton site and some of the highly stylized, highly innovative techniques it uses to sell products online. Visitors have a wealth of content at their fingertips including images, videos, music, user-generated content and of course the entire Burton catalog.