Lisa Lee

About Lisa Lee

Lisa Lee is a Content Strategist at Demandware, responsible for internal and external content development spanning corporate marketing and product marketing disciplines. She has been writing about technology for two decades, both as a journalist at Forbes and as a content marketer working for some of the world's largest IT companies.

Becoming a Mobile First Brand

Becoming a Mobile First Brand

Is anything having a bigger impact on digital commerce – in fact commerce in general – than mobile? According to the latest Salesforce Shopping Index, mobile has blown past a tipping point in terms of traffic to retail sites, at 57%. At the same time, 59%...