Lisa Lee

About Lisa Lee

Lisa Lee is a Content Strategist at Demandware, responsible for internal and external content development spanning corporate marketing and product marketing disciplines. She has been writing about technology for two decades, both as a journalist at Forbes and as a content marketer working for some of the world's largest IT companies.

Salesforce LIVE Highlights From XChange

Salesforce LIVE Highlights From XChange

We are still basking in the glow of Salesforce XChange 2017, our biggest customer event ever, which took place in Las Vegas in mid-May. We are especially pleased that we were able to launch Salesforce LIVE, a series of brief video interviews with retailers, thought...

Unified Commerce: Tales From the Front Lines

Unified Commerce: Tales From the Front Lines

It is not surprising that the concept of Unified Commerce was a key theme at last week’s Salesforce XChange conference. After all, changing consumer behavior is forcing retailers and brands to change everything about how they engage with shoppers. Given the...