Lisa Lee

About Lisa Lee

Lisa Lee is a Content Strategist at Demandware, responsible for internal and external content development spanning corporate marketing and product marketing disciplines. She has been writing about technology for two decades, both as a journalist at Forbes and as a content marketer working for some of the world's largest IT companies.

Becoming a Mobile First Brand

Becoming a Mobile First Brand

Is anything having a bigger impact on digital commerce – in fact commerce in general – than mobile? According to the latest Salesforce Shopping Index, mobile has blown past a tipping point in terms of traffic to retail sites, at 57%. At the same time, 59%...

Outdoor Sector Continues to Crush eCommerce

Outdoor Sector Continues to Crush eCommerce

The latest Salesforce Shopping Index reveals, among other things, that the “active apparel” sector, which includes athleisure, sports apparel and more, continues to outperform (in a big way) other sectors of digital commerce by almost every measure. In Q1, the active...