Heike Young

About Heike Young

Heike is the Content Innovation Lead at Salesforce, where she manages content creation and strategy for many formats. In this role, she focuses on innovative new projects and channels. She is the producer and co-host of the Marketing Cloudcast podcast, oversees Salesforce's forays into new and innovative channels including video and interactive content.

The 2017 Retail Holiday Marketing Calendar

The 2017 Retail Holiday Marketing Calendar

As a retail marketer, you probably relate to feeling like the winter holidays are equally exciting, chaotic, draining, and fantastic for conversions. In 2017, we have reason for optimism for the holiday season. Holiday retail sales during November and December 2016...

VR Storytelling: A Guide for Marketers

VR Storytelling: A Guide for Marketers

This content was originally published by the Salesforce blog. The internet is no longer flat. Virtual reality (VR) and augmented reality (AR) experiences have become incredibly engaging, entertaining, and educational for consumers. But how will VR/AR change the game...