Erin Dorshorst

About

Erin Dorshorst is a Senior Product Marketing Manager at Salesforce Commerce Cloud, formerly Demandware, with a focus on store solutions. Previously with IBM and Toshiba Global Commerce Solutions, Erin has over a decade of experience in the retail industry serving in global sales and marketing roles. She has worked with retailers across segments and geographies to provide thought leadership on store technology and the changing consumer.

How Stores Can Win On Personalization

How Stores Can Win On Personalization

Do you remember when people thought digital commerce would fail because it wasn’t personalized enough? It is strange to think that, once upon a time, the longtime associate at your local store provided the personalized experience in retail. Times have certainly...